BOXXER, one of the world’s leading boxing promotional companies and the exclusive provider of boxing content to Sky Sports, has announced Betfred as an Official Partner.
Founded in Salford 1967 by Fred Done, Betfred is one of the largest independent bookmakers in the UK, with 1,350 betting shops and a growing online business.
BOXXER was founded in 2018 by Manchester entrepreneur Ben Shalom, and has undergone a period of rapid growth to become one of the world’s leading boxing promoters in just a few years. BOXXER events air live and exclusively on Sky Sports in the UK and Ireland, and a rapidly-growing international footprint of 150+ territories globally includes a broadcast partnership with NBC in the USA.
The next-generation promotion is home to a world-class stable of fighters featuring world champions, Olympic medallists and unbeaten contenders. Fighters under the BOXXER banner include Chris Eubank Jr, Joshua Buatsi, Chris Billam-Smith, Ben Whittaker, Natasha Jonas, Caroline Dubois and Adam Azim.
The partnership will see Betfred integrated into all of BOXXER’s world-class boxing events, including branding across the centre ring, ropes, corners and toblerones; mentions by the MC during live broadcast coverage; screen/LED branding, and a dedicated fight on each BOXXER show to be co-presented as the Betfred Fight of the Night.
Betfred will also feature prominently on pre-promotional activity in the lead-up to BOXXER events, including across all digital assets and physical collateral at press conferences, open workouts and weigh-ins. A host of social and digital content activations will be rolled out to amplify the partnership, such as video betting previews, editorial pieces, co-branded content series and odds-focused graphics.
The partnership commences with BOXXER’s next event this Saturday, October 19, live on Sky Sports from the famous Copper Box Arena in east London, as Adam Azim (11-0), one of world boxing’s brightest young stars, takes on the experienced former world title challenger, Ohara Davies (25-3), in a fantastic super-lightweight clash and Azim’s toughest test to date as he continues his path towards world honours.
BOXXER founder and CEO, Ben Shalom, said: “We’re delighted to welcome Betfred as BOXXER’s new partner. A respected, household name and born out of Greater Manchester like BOXXER, the synergies between the two brands are clear-to-see. We look forward to a long and fruitful partnership with Betfred, commencing with a fantastic night of boxing this Saturday at the Copper Box, headlined by one of world boxing’s forthcoming superstars in Adam Azim.”
Fred Done added: “We are passionate about sport at Betfred and I’ve always loved boxing. That’s why I’m delighted to sign a partnership with BOXXER and we are looking forward to working with Ben and the team. It will be great to see Betfred back on Sky Sports Boxing.”
