Manchester-founded social-first agency SocialChain has appointed Caity O’Shaughnessy as business director.
Joining SocialChain from Noise Media, where she served as head of client services and agency operations, O’Shaughnessy brings over eight years of experience in digital and social media marketing. She has led large-scale international campaigns across organic and paid social, influencer marketing, and content production, delivering strategic and creative initiatives for a diverse range of clients. Her previous portfolio includes well-known brands such as Paradisus Resorts by Meliá Hotels, Audio-Technica, Davines, and Brothers Cider.
O’Shaughnessy’s background in developing forward-thinking social campaigns positions her to support SocialChain’s growing client portfolio within the digital space. Known for her ability to bridge strategic thinking with creative execution, she excels in building strong client partnerships and pushing the boundaries of social media marketing.
She will join the senior leadership team at SocialChain and will work closely with the wider Brave Bison leadership to continue delivering exceptional results for clients and spearheading strategic business initiatives.
O’Shaughnessy said: “I’m incredibly excited to have joined SocialChain at what is a pivotal time for the business. With its track record of driving innovation and leading in the social media space, I see huge potential to elevate our client offerings even further. I’m eager to bring my experience to the table, build on the agency’s momentum, and push the boundaries of what’s possible for both our clients and the broader digital landscape.”
Jacinta Faul, CEO of SocialChain, added: “Caity joins SocialChain at an exciting time, and her ambitions are unrivalled. I have no doubt her expertise as a top-class client partner will be felt from the outset. We’re excited to see her contribute to SocialChain’s continued success as we expand our offerings and elevate our service delivery.”
