McCann Manchester has completed the new Halloween campaign for Matalan.
Trick or Treat runs today until the end of the month, based around its new brand proposition – We Get It, We’ve Got You.
“We’re incredibly excited to reveal our new Halloween TV ad at Matalan, showcasing the family fun (and chaos) of this exciting occasion,” said Charlotte Dewhurst, Director of Marketing at Matalan.
“Putting the customer at the heart of everything we do, whether its costumes for the kids, pyjamas for adults, or decorations to spook up the house, Matalan has everything you’ll need to celebrate Halloween in style!”
The 10 second spots will run across social and digital channels, supported by in-store.
“Halloween – massive fun for the kids, but can be a massive mission for the parents,” added Imogen Tazzyman, Executive Creative Director at McCann Manchester.
“Luckily Matalan has got you covered on everything from the costumes to the decorations – so you can keep it more treat than trick this year. Just don’t forget yourself!”
Media buying is handled by Havas Media.
