Serotonin has been appointed as the digital marketing agency for Bella Italia.
The Manchester agency will help deliver its new national brand campaign, Feel Bella and generate awareness through digital and out of home channels.
“We’ve found excellent synergies with the whole team at Serotonin whilst working on our ‘Feel Bella’ initiative,” said Megan Trimble, Marketing Director, at Bella Italia.
“Being able to take a creative stance and turn it into a holistic, wide-reaching but highly strategic plan, with a keen focus on delivering impressive results, is a master skill and one we’ve seen evidenced throughout our partnership.”
The campaign has been designed by Defiant and uses playful imagery of people being soothed by giant food dishes.
Since launch, the digital campaign has delivered over 2m impressions, 215k thruplays and 7k page landing views across paid social channels, as well as generating over 7.1m impressions, 208k site visits and 12k bookings via paid search activity.
Serotonin added that the OOH activity, covering static billboards and screens in train stations, metro stations and shopping centres around Newcastle gained over 8.5m impressions over a 2-week period.
“Opportunities to work with a brand and team like Bella don’t come around often,” explained Dom Carter, co-founder and Digital Director at Serotonin.
“Bella Italia is not just a household name in the UK restaurant industry but a team driven by a hunger for innovation, always eager to explore new channels and experiment with creative approaches. The results are already speaking for themselves, and we’re excited to see where we can go with the brand.”
