Stoke-based Lesniak Swann has acquired Manchester boutique digital agency Don’t be Shy.
The acquisition means that B2B big hitter Lesniak Swann’s strategic, creative and PR expertise is now backed by Don’t Be Shy’s digital know-how.
Lesniak Swann MD Alex Swann (pictured) said: “The Don’t be Shy team has a great reputation in the B2B space, particularly for how they combine a strategic approach with technological expertise. We felt it was a natural step to bring them on board.
“The last few years have seen rapid growth for the business. We’re expecting a double-digit increase in revenues this year too. The greater range and quality of services we can now provide in-house positions us for further expansion, as we close in on our next target of £5m annual net revenue.
“Alongside the digital capabilities bringing Don’t be Shy on board offers us, their location in Manchester’s Northern Quarter also provides us with a great base for further expansion – particularly as we look to bring the enviable track record Lesniak Swann has for highly creative, commercially focused B2B campaigns to sectors such as tech and telecoms.”
Announcing its own acquisition on LinkedIn, Don’t Be Shy added: “The bringing together of these two B2B big-hitters has resulted in a seamless new super-team, capable of delivering extraordinary work across any and every discipline.
“Our newly combined knowledge pool also greatly expands our sector expertise. From ecommerce to construction, we can deftly handle it all.
“We’re all pretty excited about the future, and there’ll be lots of exciting new developments announced over the coming weeks and months.”
