Social-first marketing agency Campfire is partnering with the Association of Chartered Certified Accountants (ACCA) in the UK in an attempt to reach out to Gen Z audiences.
The collaboration will see Campfire managing ACCA’s organic social media activities, developing social-first content, and activating influencer-led campaigns aimed at engaging younger, digitally-savvy audiences.
Campfire’s awards-winning tool, Spark, will play a key role in driving the collaboration. By leveraging Spark’s trend-spotting and analytics capabilities, Campfire will ensure ACCA’s messaging resonates with the next generation of professionals, particularly Gen Z, through creative, engaging, and authentic narratives.
The move reflects the growing need for traditional brands to adapt to a rapidly evolving media landscape. With a focus on creating content that appeals to younger consumers, Campfire will help ACCA break new ground in reaching its target demographic via social-first strategies.
“We’re thrilled to share the news,” said Sophie Angell, client services director at Campfire.
“This collaboration is a great example of how a more traditional brand can reach younger consumers with a social-first creative approach.”
Karen Smith, regional head of marketing, EEMA & UK for ACCA added: “From the moment we heard Joe and Alex speak with passion and knowledge at MAD//Fest, we knew they’d be a great fit. We’re super excited to team up with Campfire and bring the social proof needed to inspire the next generation of accountancy talent.”
