Flavour Search, a leading venue and events sourcing company, has selected multi-award-winning digital agency The SEO Works to manage both their SEO and PPC approaches.
Designed to bridge the gap between venues, activities and event bookers, Flavour Search has created a seamless experience for users that allows them to discover the perfect venue spaces, group accommodation and activities for their events. An extensive network and industry reputation ensures that their customers are able to find the perfect event options.
Originally focused on larger corporate events, the Flavour Search team realised they were missing valuable opportunities by not servicing smaller event briefs. Driven by their ambition to continue growing, they decided to shift their strategy and expand their services to include listing UK-wide venues and group accommodation. This change in direction led to the creation of a new website, designed to better serve the needs of a wider range of clients and ensure their continued growth in the event industry.
Eager to hit the ground running and get their new site in front of the correct eyes, the decision was made to invest in both organic and paid visibility, recognising it as key to success. This prompted a comprehensive search for a digital agency partner that had the ability to offer both PPC and SEO, so both approaches could be delivered in strategic unison. This led them to The SEO Works, who were able to service this need to an award-winning standard.
The agency’s team swiftly got to work on several in-depth audits for both the website and advertising accounts. The resulting findings allowed them to identify the most effective route to take in order to propel Flavour Search to its desired level of visibility – all of which were highlighted in a competitive pitch process. The detail of the proposed strategies, along with a proven track record in the events industry and ability to provide both services in an integrated fashion, made The SEO Works an ideal partner for the project.
“We decided to partner with SEO Works based on their extensive history, solid reputation and impressive client portfolio. They were able to demonstrate a clear strategy that would grow our business, helping us to connect with fresh audiences in new territories. It’s crucial that the launch of our latest website, flavourseach.com is a success, so we needed a partner with tenure and proven capability,” said Nadia Evans, director, Flavour Venues & Events.
As the Flavour Search website is still relatively new, the respective teams will look to approach it as a blank canvas, focusing on building best practice SEO and PPC approaches from the ground up. Focusing initially on key tasks such as keyword and competitor research to inform the strategy and targeting, the respective teams will then work in unison to deliver the integrated campaign – all helping to contribute towards the end goal of improving visibility.
Alex Hill, sales director of The SEO Works, added: “The opportunity to work with an exciting name like Flavour Search is one that we will truly relish here. Our strong track record on integrated campaigns, means we truly believe we are a perfect fit and will be best placed to help them achieve their digital goals. The collaboration between ourselves and Flavour Search has been nothing but great so far and is something we hope only goes from strength to strength as this campaign kicks on. This is a really exciting campaign for us and the team can’t wait to make a start.”
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the events sector including TeamTactics, Cannes Lions and The Great Escape Game.
