Drummond Central has completed a rebrand of True Solicitors in Newcastle.
The North East agency was brought in to modernise its identity, resonate with a diverse client base and to highlight its streamlined the client journey.
“We are excited to unveil our new brand identity, which reinforces our dedication to modernising and simplifying our client’s journey,” said Andrew Milnes, Managing Partner at True Solicitors.
“Our firm has evolved over the last nearly 30 years, and we believe that our new branding reflects not only who we are but also our vision for the future. Throughout our rebranding process, we have considered how best to make our services more accessible and user-friendly, and this effort is just the beginning.”
Drummond came up with a new logo, visual identity, website and tone of voice.
“It’s been fantastic to work with the True Solicitors team to set a new strategic direction and create a compelling new brand experience which not only distinguishes them from competitors, but also helps to consolidate the various expert legal departments,” explained Rebecca Connolly, Senior Account Manager at Drummond Central.
“The new identity hones in on True’s authenticity which again sets them apart from the crowded competitor landscape. We’re excited to see the firm’s continued growth and success.”
The new branding has now been rolled out across its channels.
