Sean Clayton is managing director at Peter Reed, a luxury bed linens and home textiles business based in Lancashire.
Founded in 1861, Peter Reed recently relaunched its ecommerce platform in partnership with Lancaster-based marketing agency Hedera to reopen its access to
the global retail market, showcase new products, plus existing and new collaborations.
Sean Clayton joined the brand in 2012 and is the third generation of a fabric producing textile family, starting his career in the family weaving company before leaving 10 years later to pursue his own career journey in textiles working in various factories across Yorkshire and Lancashire.
Here, he gives us an insight behind the brand…
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What does your brand do in a nutshell?
Peter Reed specialises in luxury bed linens and home textiles. Founded in Pendle Hill, Lancashire, in 1861, the brand is renowned for its high-quality linen and cotton products, including bed sheets, duvet covers, pillowcases, and various bedding essentials. We focus on exceptional craftsmanship and sustainability, using premium materials to offer a range of designs, all made to order.
Can you bring us up to date with the company’s latest performance and headcount numbers?
Sales turnover is up by 20% from last year. We maintain a small team of just 12 professionals.
What key factors have contributed to your recent growth?
Brand awareness is increasing via social media and our new e-commerce website. We’ve also found that consumers are now placing a greater emphasis on quality rather than price.
How do you differentiate your brand from competitors in the market?
We manufacture in-house, giving us complete control over lead times and the quality of our products. This approach allows us to respond swiftly to our customers needs.
How do you cultivate a positive and productive company culture?
We are wholeheartedly dedicated to our mission, with every team member enthusiastic about the brand and committed to driving its success.
What’s the most important part of the company’s marketing mix?
Authenticity is central to our marketing; we distinguish ourselves as one of the few luxury brands that provides a behind-the-scenes insight.
To what extent does the company use the support of external agencies?
Our marketing team is in-house but we recently worked with Hedera, based in Lancaster, to help us build our new website.
Where do you hope the brand will be in two years’ time?
Expand our international reach and broaden our product range.
