Hotpoint appoints Manchester agency to PPC and Google Shopping brief

Leading domestic appliance brand Hotpoint has selected Manchester’s Bring Digital to deliver its paid search strategy.

The UK’s most trusted major domestic appliance brand, according to TrustPilot reviews, has enlisted Bring Digital to plan and manage its PPC and Google Shopping campaigns. The agency is tasked with growing paid search revenue while improving ROI and profitability across the account.

“It was clear early on that Bring Digital was the best match for us,” said Aphra Evans, Hotpoint’s PPC manager. Their extensive experience in delivering results for major eCommerce brands is exactly what we need to achieve our ambitious growth targets.

“We believe they’ll help evolve our paid search strategy and help us reach our profitability goals in record time.”

The news follows some other big wins for Bring Digital. In March, the agency was named Large Paid Media Agency of the Year 2024 included in Prolific North’s Top 50 Digital Agencies list for 2024 for the third year in a row.

Justin Young, CEO at Bring Digital, said: “It’s so exciting to be working with a household name like Hotpoint. This win is yet another example of how Bring Digital is able to level up and collaborate with some of the biggest brands in the world.

“We’re firmly focused on delivering exceptional results for Hotpoint over the coming months. I’m confident that we’re going to achieve great things together.”

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