Eddie Bradshaw is project lead at Hotfoot Design, a creative agency based in Lancaster.
The agency recently designed and developed a new website for Cincinnati Shakespeare Company, with Hotfoot’s previous work in the arts including projects for Lancaster Arts and the Dukes in Lancashire, Windermere Jetty and Rosehill Theatre in Cumbria, Rich Mix in East London and many more.
Bradshaw joined the agency in 2022, following a nine year stint working at Lancaster’s SQ Digital.
From how he first entered the agency world to the biggest job challenges, Bradshaw shares his career journey with us…
How did you first get into your industry?
Following graduation, I gained experience in a variety of temporary roles, including seasonal positions at Royal Mail and call centers, as well as administrative work. Seeking to relocate closer to home, I identified an opportunity for an assistant accounts Administrator at a digital marketing agency.
I applied and impressed with my punctuality and attending the interview in a suit during a heat wave! I stayed with this company for the first decade of my career so it clearly worked out in the end.
What do you love about your job?
I’m passionate about witnessing talented designers and developers bring their expertise to life. It’s incredibly rewarding to collaborate with clients, understand their unique needs, and then coordinate the efforts of our team to deliver exceptional results.
Who – or what – has inspired you in your career?
Upon graduating, I quickly progressed within the agency I joined, driven by my enthusiasm, competence, and reliability. I eventually settled into a project management role, where I had the privilege of working under the guidance of Kamal Essa.
Kamal’s extensive experience and his methodical, calm approach to problem-solving had a profound impact on my career. I deeply appreciated his patience and mentorship.
Although I’ve since moved on from that company, Kamal’s influence continues to shape my professional outlook.
What are the biggest challenges about your job?
One of the most significant challenges in project management is dealing with evolving project scopes. Often, clients gain a clearer understanding of their needs as the project progresses, leading to changes in expectations.
Another major hurdle is the presence of “hidden stakeholders” – individuals who may not initially seem involved but can unexpectedly influence the project at a late stage. Identifying all relevant stakeholders is crucial, but it’s challenging to anticipate situations where clients introduce new decision-makers at the eleventh hour.
What skills have been the most crucial to you succeeding in your career so far?
As a project manager, my success is inextricably linked to the capabilities of my team. Therefore, I prioritise fostering a collaborative environment that respects and values their expertise. By providing them with the necessary resources and support, I empower them to deliver exceptional results.
Open communication, active listening, and thoughtful consideration are essential qualities for effective project management. I believe that clients appreciate being heard and valued, and I strive to understand their needs thoroughly before proposing tailored solutions.
What was your first salary and what could someone getting into the industry expect to earn nowadays?
My career began with an entry-level administrative role, earning £12,000 per year. While project management salaries can vary widely, I believe it’s essential for professionals in this field to receive at least a living wage.
What education or training would be most useful for someone looking to follow your career path?
While there are numerous project management certifications and methodologies, my career path was forged through hands-on experience and on-the-job learning.
What advice would you have for someone looking to follow your path?
To break into a role like mine, I recommend starting with any available position within the company. By immersing yourself in the work, adding value to the team, and being transparent about your career aspirations, you can demonstrate your potential to your manager. A supportive agency and manager will recognise your value and provide opportunities for growth.
