Coronation Street has released first-look images of the brand new Sainsbury’s and Argos store facade on Victoria Street.
Announced earlier this year as a new product placement partnership as part of Argos renewing its headline sponsorship of Coronation Street, the store has been kept under wraps on-screen behind hoardings since July. Following its ‘opening’ it will become operational on-screen and for viewers to see from tonight (Monday, September 23).
Sainsbury’s bags for life and products will be woven into the day-to-day lives of the on-screen families and residents of Weatherfield.
Laura Boothby, Head of Campaigns at Argos, said: “We’re looking forward to watching the Coronation Street cast walk the legendary cobbles into our newest Sainsbury’s Local store. We know our customers have been eagerly waiting to spot the new store and we’re thrilled that everyone’s favourite characters, from Ken Barlow to Chesney Brown, can now pick up some groceries or Argos orders quickly and easily on The Street!”
John Whiston, MD of Continuing Drama, said: “It’s always exciting to welcome a new name to the cobbles, be it cast, crew or a partnering brand. Sainsbury’s and Argos are synonymous with streets across the UK and it is great to finally welcome their fabulous shopfront to the most famous of them all, Coronation Street.”
Mark Trinder, ITV Director of Commercial Sales and Partnerships, said: “It’s a hugely exciting moment for the store to become part of the famous cobbles and the culmination of a lot of hard work, creativity and collaboration between brands as part of Argos and Sainsbury’s continuing support of the country’s most-watched soap.”
