Propaganda has revealed its rebrand of Powersheds, 6 months after its appointment.
The Leeds agency was recruited as the shed disrupter sought to “up-end” the sector and grow nationally.
The “Powerfully simple” proposition is described as “unique and aspirational” to show the shed as not just a practical purchase, but part of a wider lifestyle demand for ease and simplicity.
“We’ve partnered with Propaganda to accelerate our growth. Their expertise, approach and objective advice have already delivered us fresh ideas and injected real energy into the business,” said Jack Sutcliffe, CEO of Powersheds.
“We are thrilled with the new direction and confident that it will resonate with our customers, making Powersheds the leading name in the industry.”
The rebrand includes a new corporate identity, brand-focused website and film.
“We recognised an opportunity to transform how Powersheds, and the product itself, is perceived,” explained Lee Bennett, Creative Director at Propaganda.
“By premiumising the beautifully simple buying process and integrating aspirational lifestyle imagery, we’ve turned a functional product into something desirable and cool. This is a completely new approach for this product category, which will set Powersheds apart in a crowded market.”
Propaganda devised, led and managed the strategy for the rebrand and launch campaign, collaborating with Tungsten Productions on the brand film; with Ride Shotgun on the CGI lifestyle assets; while Show+Tell and Verse agencies worked on the website.
