The digital marketing team at Pixel Kicks, the Manchester-based full-service digital agency, has scored new wins with The Gym Kitchen and imatta.
The Gym Kitchen’s mission is to design meals that are macro-counted, high in protein, lower in calories, and, most importantly, taste really good. The ranges, which include chilled, frozen and cupboard essentials are available at Asda, Tesco, Sainsbury’s, Morrisons, Co-Op and Ocado stores nationwide. It also sells direct via its own online store and Amazon.
Pixel Kicks will be devising, creating and delivering product photography and video creation every month. The team’s initial focus will be creating bespoke content for The Gym Kitchen’s new Food To Go range which includes fresh wraps, pasta salads and meat snacks.
imatta is a mental health and wellbeing platform that provides members with over 1,000 hours of content including lived experience interviews and a ‘guide to series’ that provides a toolbox of things to assist in the management of stress, trauma, addiction, anxiety, burn out and depression.
Pixel Kicks is now working on rolling out a full paid and organic social strategy. The primary aim is to build brand awareness and increase sign-ups. The main campaign will also be supported by highly targeted Google Ads.
Jamie Swain, head of digital marketing at Pixel Kicks, said: “The demand for our DM services is growing all the time. Winning these two briefs from two very different businesses reflects our varied skillsets and our ability to tailor them to any sector. We are now focused on delivering and adding commercial value.”
