Mediaworks is entering a strategic partnership with Travis Perkins, the UK’s largest supplier of building materials.
Newcastle-HQ’d Mediaworks, which also has offices in Leeds, Manchester and Edinburgh, has been entrusted with developing and deploying a comprehensive SEO strategy aimed at increasing organic traffic, boosting ecommerce revenue, and enhancing trade account customer acquisition for the Travis Perkins brand.
The partnership is centred on driving growth within Travis Perkins’ trade-focused audience, solidifying its position as a market leader. The collaboration began with Mediaworks addressing critical technical SEO issues that will help ensure that Travis Perkins’ website is fully optimised in line with the latest search engine algorithm updates.
Recognising the importance of the customer journey, Mediaworks has created a strategy that considers the intent behind every search, ensuring Travis Perkins will be visible at each stage of the buying journey and further reinforcing Travis Perkins’ authority in the market.
“This foundational work is critical for ongoing optimisation efforts and includes the development of a long-term strategy for implementing faceted navigation, which will significantly expand keyword targeting breadth,” said Jack Minott, organic search director at Mediaworks.
To enhance brand visibility and engagement, Mediaworks has also crafted a Digital PR (DPR) strategy that transcends traditional marketing methods. By focusing on interests such as sports, travel, and lifestyle, the strategy aims to build brand awareness in a way that resonates with the trade audience.
In the face of stiff competition from an ever-evolving mix of market players, Mediaworks is collaborating with Travis Perkins to create a seamless omnichannel experience. This effort will improve overall brand visibility while ensuring on-site content not only ranks well in search engines but also drives conversions.
“At Travis Perkins, we’re committed to continually enhancing our digital presence to better serve our trade customers. Partnering with Mediaworks provides us with the expertise needed to optimise our SEO strategy and drive meaningful improvements in our digital experiences. We’re confident that this collaboration will significantly enhance our ability to meet the evolving needs of our customers, ensuring they can access the right products and information quickly and efficiently,” said Carine Jessamine, marketing and digital director at Travis Perkins.
The partnership is rooted in a shared commitment to driving commercial value through effective SEO. Mediaworks aims to significantly increase Travis Perkins’ e-commerce revenue while also enhancing the overall customer experience.
Brett Jacobson, CEO of Mediaworks, added: “Mediaworks was built on SEO expertise and we are delighted to welcome Travis Perkins into our client base. By focusing on the specific needs of their trade audience and creating a tailored content and keyword strategy, we’re confident that we can drive significant growth and help Travis Perkins achieve its ambitious goals.”
Matt Aitken, head of digital at Travis Perkins, concluded: “We’ve been looking for a partner who can not only boost our organic traffic but also understand the nuances of our industry and the trade audience. Mediaworks’ approach aligns perfectly with our objectives, and we’re looking forward to seeing the results of this partnership.”
