Oral care innovator Ordo has appointed Full Volume PR to handle its media relations.
The Ancoats agency will focus on driving brand awareness and establishing Ordo as a credible expert in the dental care space.
The agency will deliver a programme of PR activity to educate consumers and drive customer demand, which will include running a consumer press office focused on product placement, ongoing content creation, gift guides and news generation. Full Volume will also be responsible for driving coverage for Ordo’s new partnership with iconic toy brand, Squishmallows.
Ordo marketing manager Georgia Williams said: “Full Volume is a great fit for Ordo. The team’s enthusiasm, ideas and understanding of our business brief were very impressive and we’re really looking forward to working with them over the coming months and building a long-term partnership.”
Full Volume PR managing partner Caroline Eardley added: “We absolutely love the Ordo brand – innovative, fun, stylish and a fellow Manchester-born business. This brief plays perfectly to our extensive experience in lifestyle PR and we’re thrilled to be working with the team to make some huge noise for Ordo in the media.”
Ordo joins a growing roster of FMCG and lifestyle brands at Full Volume PR, which includes paint market lead Valspar, The Gift of Oil, Candy’s Cupcakes, global marketplace Haypp and online spice retailer Seasoned Pioneers.
