Manchester-based global fashion brand boohoo marked its grand return to the LA scene last night with a highly anticipated, star-studded ‘boohoo Collective Launch Party’ at the iconic Hyde Sunset.
The event drew an all-star crowd of LA’s top industry tastemakers, fashionistas, and celebrities and celebrated the launch of boohoo’s new storefront, The boohoo Collective, highlighting the brand’s triumphant comeback and renewed presence in the US market.
The boohoo Collective is redefining social commerce by integrating thousands of creators into the shopping experience on boohoo.com. Creators get personal pages to curate their favourite products, showcase shoppable TikTok and Instagram content, and engage directly with followers. The boohoo Collective aims to elevate influencer strategy across key markets, offering creators increased opportunities to earn commissions, access campaign launches early, and attend exclusive events and influencer trips.
At the ‘boohoo Collective Launch Party’ guests sipped on signature cocktails and indulged in delicious bites as they mingled and danced the night away. The event has set the stage for a series of high-profile campaigns, partnerships, and a glow-up era that “promises to be unforgettable.”
All photos courtesy of boohoo via Getty Images and Babak Rachpoot, and fully licensed / available for no charge media use.
