Leisure Lakes Bikes has announced a 76% hike in sales following an affiliate marketing-driven partnership with Mediaworks.
The collaboration, focused on enhancing revenue and improving marketing performance through strategic affiliate marketing, has led to significant returns for the family-run business with 11 stores across the UK as well as a huge online presence. Beyond the rise in sales, the bike and cycling accessories retailer has logged a 71% increase in clicks year-on-year, a 55% increase in affiliate revenue, reaching £1.5M in 2023, and a 1,732% return on investment, marking a 25% increase compared to 2022.
The campaign emerged as the ideal strategy due to its cost-effective and profit-focused nature. Mediaworks identified the potential of the marketing channel to expand LLB brand awareness and drive sales. By partnering with content-focused publishers within the cycling and bike enthusiast community, Leisure Lakes Bikes reached a high-interest audience, further solidifying its market presence.
Leisure Lakes Bikes is a family-run business with 11 stores across the UK as well as a huge ecommerce presence.
Georgia Watson, affiliate programme manager at Mediaworks said: “Through the affiliate marketing campaign, Leisure Lakes Bikes formed valuable partnerships with hyper-relevant publishers in the outdoor, cycling, and bike enthusiast space. This diverse range of collaborations, including editorial content, shopping directories, subnetworks, incentive sites, and cashback/loyalty partners enabled the LLB to engage customers at multiple stages of the marketing funnel.”
Ben Mercer, marketing & ecommerce manager at Leisure Lakes Bikes, added: “We are absolutely delighted with the phenomenal return on investment achieved through our partnership with Mediaworks. The trust and collaboration we have with their team make them incredibly easy to work with, and their strategic approach to affiliate marketing has driven remarkable growth for our business.”
