Fashion, beauty and lifestyle agency Avant PR has been appointed by health brand Serenoa to handle the PR around its ground-breaking ‘Wonderpill,’ which promises to significantly reduce hair loss within 12 weeks.
Serenoa has enlisted the agency to handle national media around the Wonderpill – available at SerenoaHealth.com – to promote its impressive results, which it claims include significant reduction and stoppage of hair fall, balancing of hormones for PCOS sufferers, and relief of IBS symptoms.
The Wonderpill was created by brand founder Kirin Shabir after her own hair loss journey saw her experiment with an array of natural ingredients and supplements, which led her to combine three powerhouse hair-restoring ingredients – saw palmetto, pumpkin seed and rosemary.
The Wonderpill comprises just these three natural ingredients, and is free from fillers, binders and chemicals. Serenoa offers a money-back guarantee if noticeable results aren’t seen after 12 weeks of consistent use.
Drawing on the team’s experience with health brands including Feel Güd, Aguulp and Lifelab Testing, Avant will engage target media with Serenoa, placing a focus on key glossy women’s, lifestyle, beauty and health publications alongside health and beauty industry titles, with the aim of generating editorial endorsements, press reviews and building trust in the product for consumers.
Avant will work to set the Wonderpill apart from competitors in a busy wellness supplement marketplace, communicating the benefits of its natural ingredients as well as its impressive authentic results and customer testimonials.
Ellen Kelly, founder and CEO of Avant PR, said: “Hair loss and hormonal conditions such as PCOS are rightly becoming increasingly talked about topics, and we’re excited to be working with a brand that delivers a tangible solution that’s completely free of chemicals and nasties. Serenoa adds a different dimension to our health credentials, and we’re really looking forward to introducing the brand to key press, and growing awareness.”
Serenoa joins the likes of KinKind, Nicky Clarke, Uranus Wiper and Twentytwo Skincare on Avant’s client roster.
