Newcastle-HQ’d Mediaworks is targeting SEO as its key growth driver as the sector evolves from a straightforward keyword discipline into a highly complex and dynamic function.
Transitioning from a focus on keyword optimisation, SEO now demands a multifaceted approach that encompasses user behaviour, technical expertise, and content strategy.
Search engines, such as Google and Bing, have developed into sophisticated platforms that prioritise user experience and content quality. This evolution has necessitated corresponding advancements in SEO practices. While search engines recognise SEO as a crucial service, it operates largely outside their core paid search ecosystem.
Dr David Norris, Mediaworks Group operations director, said: “The SEO landscape has evolved dramatically. Recognising the need to adapt, we’ve completely revolutionised our SEO approach in the past eight months. By investing significantly in our team, processes, and procedures, we’ve developed a new methodology that continues to allow us to be focused on delivering a performance-first mindset that propels our clients ahead of their competition.”
Today’s SEO landscape is characterised by increasing competition, rapid technological advancements, and evolving user expectations. To succeed, businesses must adopt a strategic approach focusing on understanding user intent, creating high-quality content, and optimising website performance across multiple platforms to maintain or achieve a high ranking in this competitive and congested marketplace, saus Mediaworks, which has in recent months appointed a new team with specialist skills to support its client base and share best practices across different sectors.
Jack Minot, organic search director, added: “SEO is more than content creation, keyword stuffing and backlinking. It’s evolved into a whole service offering. The Mediaworks team is all about audience understanding and insight to drive our technical approach to SEO through our team of experienced developers rather than how most agencies deliver through traditional SEO executives”.
“Our performance-first mindset underpins everything we do. The new robust approach to the client brief combined with thinking outside the box to use smart strategies helps our clients’ products and services shine online. We’re not just keeping up with the changes; we’re leading the pack with our unique approach.”
Mediaworks has over 17 years of SEO experience, and recent client wins include Odeon, SEFE Energy, Travis Perkins, and Lumo, exemplifying how innovation is driving growth in a fearlessly crowded marketplace.
