Evri, the UK’s biggest dedicated parcel delivery company, has appointed employee-owned communications agency Citypress as its social media partner following a competitive pitch.
The appointment will see Citypress support Evri to strengthen its reputation and build its profile as the most convenient way to send, receive and return parcels.
The team at Citypress, led by Ruth Lee, senior director of creative specialisms, will be responsible for setting and delivering the social media strategy for Evri across all its audiences, including consumers, couriers and retail partners.
Craig Noonan, director of communications and brand at Evri, said: “Citypress impressed us with their strategic vision, creative thinking and deep social media expertise. Their understanding of how social media can drive brand equity and deliver on our commercial objectives really shone through.
Evri delivers over 12million parcels across the UK each week, we partner with over 700 of UK’s biggest retailers and our brand interacts with the wider public on a daily basis. It’s really important that we tell our story with personality and impact on social to bring to life the connected community we are proud to be a part of.”
Ruth Lee, senior director of creative specialisms at Citypress, said: “Evri is a hugely recognisable brand with an exciting journey ahead of it, and we are thrilled to be partnering with them to help build their reputation and performance across social.
Our team of social experts spans strategists, content creators and paid specialists and this is the type of brief that unites all our expertise – a total joy.”
Citypress delivers social media programmes for a wide variety of Britain’s best-loved brands, from Crown Paints and Molson Coors to Lloyds Banking Group and Siemens.
