Holdens has created an augmented reality campaign for Sneak Energy’s latest launch.
The two Manchester companies worked together to promote the launch of 2 new flavours – Blueberry Acai and Strawberry Gummy.
Featuring superhero and supervillain characters, Sneak Man and Sleyemeball, when customers scan the labels, the AR experience is triggered and the characters appear digitally above the tubs, showing off their uniquely animated attack gestures.
“We love to create unique experiences for our customers around launches and Holdens ticked every box when it came to creating an AR activation that would capture their attention and provide added value to a limited-edition launch,” said Tim Donald, Creative Director at Sneak Energy.
“Our community is extremely loyal, with many avid collectors of our limited-edition products. The new AR experience has gone down a treat and is the perfect example of our disruptive, entertaining approach.”
Ted Holden, Managing Director at Holdens, added:
“We’ve loved working on this exciting project. Not only has it helped to position Sneak Energy as an innovative brand that really understands its audience, but it’s also reinforced the fun and irreverent image they’re known for.”
