Flow has created a mixed-media advertising campaign for Transport for Greater Manchester.
The creative, which includes a television and cinema ad encourages families to use public transport over the summer holidays.
Manchester’s Flow Creative managed all aspects of the project, including the creative concepts, storyboards, shoot and edit. The studio also handle the animation, VFX.
“The main film follows a real family as they have a fun summer day out in Greater Manchester, all via the Bee Network,”explained Karl Doran, Creative Director at Flow, who directed the campaign.
“Starting with a scene all families will be familiar with – sitting around a bit bored, kids glued to their devices, the sun shining outside – mum gets frustrated and decides to get the family out for the day. She taps the Bee Network app on her phone, and a world of animated fun and summer magic opens up to them.”
☀️ NEW WORK ☀️
— Flow Creative (@We_Are_Flow) July 16, 2024
Very excited to share our first project with Transport for Greater Manchester – a TV and cinema commercial for a summer campaign.
The campaign, which aims to encourage families in the region to ditch the car and use the Bee Network this summer, is live now. pic.twitter.com/eP5rsLCw1G
It’s the first time that Flow has worked with TfGM.
“The mixed-media style is super flexible and allows you to show real people, but also have the humour and joy that animation brings, and for a family-focused campaign, it felt like a perfect fit,” continued Doran.
“The illustration style provides art direction for the wider comms campaign too and is a really useful tool for designs for OOH/ social.”
The creative will run for 8 weeks, supported by OOH and social.
