ramarketing, the Newcastle HQ’d life science specialist marketing agency, has announced the appointment of Elliott Gibson as head of data & insights and the promotion of Matt Dent to head of delivery.
The appointments underscore the agency’s commitment to enhancing its AI and data and insight-led capabilities, helping life science clients achieve exceptional commercial performance through world-class marketing strategies.
Gibson joins ramarketing with over a decade of experience in the market research industries. He brings a wealth of knowledge in predictive modelling, simulation, time series modelling/forecasting, and machine learning in addition to data analytics and market research. Previously, he held senior positions at leading aviation and film industry research companies, where he successfully led data-driven projects and strategies.
Gibson said: “I am excited to join ramarketing at this pivotal time. The agency’s unwavering commitment to leveraging AI and data to deliver exceptional results for clients aligns perfectly with my passion for driving growth through data-driven insights. Together with the talented team at ramarketing, I look forward to shaping the future of life science marketing.”
Dent, who has been with ramarketing for over six years, has a proven track record in leading operational delivery and supporting AI rollout successfully. In his new role Dent will oversee the agency’s client delivery, ensuring seamless execution of marketing campaigns and the integration of AI and data-led solutions. He is also the agency’s resident AI and automation champion, with a deep understanding of how to leverage technology to enhance marketing effectiveness.
Emma Banks, CEO of ramarketing, said: “Elliott’s appointment and Matt’s promotion are testament to our commitment to delivering cutting-edge marketing solutions to our clients. Their combined expertise in data and insights, coupled with Matt’s operational leadership, will enable us to provide even greater value to our clients and drive their success.”
ramarketing’s investment in AI and data capabilities reflects the agency’s belief in the transformative power of technology. The agency is committed to using AI responsibly and ethically to augment human creativity and expertise, delivering personalized and effective marketing campaigns that achieve measurable results.
In the new role, Dent will focus on developing proprietary AI applications for the agency and building predictive analytics to strengthen the agency’s AI capabilities and drive our vision forward. Work is already underway to further enhance the agency’s approach to data and insights and reporting and Elliott will be instrumental in building out capabilities supported by technology and AI.
