Greater Manchester-based Conservatory Insulations has announced a rebrand to become CI Group, with help from design agency BGN.
Founded in 2015, CI Group is now the UK’s largest installer of conservatory insulation. The privately owned business has a turnover of circa £18 million, having transformed more than 30,000 properties across the country.
The rebrand highlights CI Group’s commitment to innovation and signals the evolution of the conservatory insulation sector, as its previous name had become synonymous with the service provided.
Fellow Manchester firm BGN led on the rebrand design, bringing expertise from its roster of work for clients including Carlsberg UK, Total Fitness and Mark Hill. CI Group also utilised insights from its agency roster, Democracy PR and media agency AMS.
Antonio Giansante, managing director of BGN said: “We faced the unique challenge of taking a brand leader and elevating them head and shoulders above the sector it had helped to create. Our goal was to create a sleek, modern identity that not only honours CI Group’s legacy but also propels it into the future, setting new standards for the whole industry.”
The move will also see the merger of two of CI Group’s offerings; insulation and conservatory roof tiling, to further support its core purpose of helping homeowners make their conservatory space usable all year round.
CI Group director Peter McDonald added: “This rebrand is more than just a new logo or colour scheme; it’s a reflection of our commitment to innovation and excellence in the sector.
“We have always set the standard in this industry, but this move enables us to be completely distinctive in our look and feel too. This provides reassurance to customers that they’re choosing the best solution to unlock the true value of their conservatory.
“We are excited to continue leading the industry with a brand that truly represents who we are and where we are headed.”
CI Group, based in Radcliffe, Bury, now aims to target the five million homeowners with uninsulated conservatories in the UK, with a campaign tagged ‘all pros, no cons’ that shows how to turn a CONservatory into a PROservatory, including using CI’s six-layer quilted system using technology developed by NASA on the Space Shuttle.
