Manchester’s One Agency has continued its collaboration with ELEMIS with a CGI campaign featuring their No.1 bestseller, ELEMIS Pro-Collagen Cleansing Balm to celebrate the opening of the first ELEMIS flagship store in Covent Garden, London.
One Agency designed the concept of a giant Pro-Collagen Cleansing Balm emerging through the concrete, symbolising the brand’s grand entrance into London, just a few moments from the new store.
The One Agency team “knew it had to be triumphant and worthy of marking such an occasion and taking centre stage in one of London’s prime spots: The Queen’s Walk, South Bank.” By leveraging CGI, we ensured global visibility and shareability.
One Agency’s motion designers used a standard VFX pipeline to create the CGI, including HDRI lighting and reflections captured on set, utilising a camera match move and lens distortion workflow. This project showcases One’s ability to combine technical precision with creative artistry, delivering results that meet ELEMIS’ high standards of elegance and sophistication.
Parallel to the CGI activation, One Agency envisioned and built a gigantic real-life replica of ELEMIS’ much-loved formula, which, from Wednesday 17th July to Thursday 18th July, will be in the same location as the CGI with the aim of captivating crowds with a real-life stunt worthy of being on people’s lips and social media platforms, and shining a spotlight on a product so popular that one sells every 10 seconds.
This campaign by One Agency is the latest instalment of campaigns executed for ELEMIS. It builds on the success of previous CGI campaigns for the ELEMIS launch into Selfridges Birmingham and Manchester earlier this year; the brand’s most-viewed post across UK social channels.
ELEMIS’ Monmouth St flagship store is now open – the ultimate destination for beauty and treatment discovery awaits.
“The opening of our first retail store is a huge moment for us at ELEMIS in our home market, and we wanted to mark it by creating something truly remarkable and unexpected. Using London’s skyline as our backdrop, we intend to surprise and delight our loyal customers with an unmissable moment we have never pulled off. With this campaign on South Bank and our new store in the heart of Covent Garden, we are putting ELEMIS on the map in London this summer,” said Susan Harvey, general manager, UK.
