Market-leading patent intelligence solution company Minesoft has launched its brand new website, designed and developed by the award-winning web team at The SEO Works.
Operating in a competitive industry has meant that Minesoft has constantly needed to innovate to stand out from the rest, but one area it felt fell short was the website. Built on a very specific proprietary system, the website began to reach a number of different functionality limitations and didn’t reflect the branding as powerfully as required.
This led the company to engage the Sheffield-based agency for assistance with a visual refresh, and the agency more than delivered, incorporating eye-catching animations and branding.
It was also apparent that it wasn’t just the visual aspects of the site that were holding it back and that a complete rebuild would be needed in order to reach their digital goals. Impressed by the result of the refresh, the team at Minesoft decided that the award-winning web team would be the ideal candidates for the rebuild.
One of the key reasons for making this decision was SEO Works’ proven history of creating and implementing impressive visual designs while maintaining high technical proficiency and flexibility for back-end editing.
Not only that but, with an SEO campaign already underway with The SEO Works, the multi-service abilities of the agency impressed greatly. The diversity of digital knowledge meant that the new site would reliably not only look great, but be SEO-friendly.
Marianne Alfaya, marketing and events executive at Minesoft, said: “Our top priorities were user experience and backend functionality. Collaborating with both the SEO and web teams ensured that we had great support and all of the resources we needed to complete this project successfully. The SEO Works went above and beyond to meet our needs.”
Graham Jones, head of web at The SEO Works, added: “The team at Minesoft had a good grasp of the shortfalls in their previous site, particularly where content management was concerned. Being on the same page from the off in terms of objectives and deliverables made this project a pleasure to work on.
“We were clear about what we wanted to achieve and how to achieve it; and that was a flexible, enterprise-level WordPress site that leveraged Advanced Custom Fields and Gutenberg blocks to their full potential, and with solid frontend design that was functional and on-point brand-wise.”
