Leeds Bradford Airport has released its first ever above the line campaign, in partnership with Ponderosa.
Ey Up World has been designed to increase awareness of its 80+ travel destinations.
The Leeds-based agency developed the campaign to reach multiple a number of audiences profiles, including family, groups and quick getaways, using the words ‘scorchio’, ‘bucketlisting’ and ‘out of office.’
“Insight suggests that although there are over 4 million Yorkshire travellers using LBA, many are choosing alternative airports because they aren’t aware of the range of destinations on offer from LBA,” said Ponderosa CEO, Richard Midgley.
“The strapline ‘Ey up World’ allowed us to have some fun, bring the destinations to life and create a sense of ease and freedom to travel from the comfort of Yorkshire’s airport.
“Working with the team at LBA on its first out of home awareness campaign has been a pleasure and we look forward to seeing the campaign rolled out throughout the Summer.”
It’s been rolled out across multiple out of home channels, including digital 6 and 48 sheets, bus sides, radio and a static ad at Leeds Tower. This is supported by YouTube and programmatic ads, social media and travel agent activations.
“Ponderosa has understood our brand, our target audience and tackled the insight head on, coming up with some brilliant ideas for our first ever above the line awareness campaign,” added John Cunliffe, Commercial and Strategy Director at LBA.
“Through the ‘Ey up World’ campaign, the series of creatives deliver stand-out colour and vibrancy to ensure more people become aware of the range of world-wide destinations we offer right from the heart of Yorkshire, at Leeds Bradford Airport.”
