Sofology appoints TBWAMCR as creative agency

Sofology has appointed TBWA\MCR as its new creative agency following a competitive pitch process involving five agencies.

TBWA\MCR will create a full through-the-line communications strategy that has cross channel content to aid Sofology’s shift in brand positioning.

Lisa Nichols, TBWA\MCR executive creative director said, “We’re delighted to be working with Sofology again. As a brand that understands the importance of positive disruption and has an appetite for creating advertising that cuts through, we can’t wait to create
some great work.”

Jan Duckworth, Brand director of Sofology said: “As a challenger brand at heart, TBWA\MCR, the disruption agency, are the perfect fit for Sofology. We were impressed by their knowledge and experience of delivering TTL campaigns and we’re excited to create great work that stands out together.”

The campaign will run across TV, online channels and in store media and will launch in Q3 2024.