Manchester United has sold the naming rights to its Carrington training complex as part of a new eight-year sponsorship deal with Aon, said to be worth as much as £180m.
The insurance broker and human resources firm has been the Old Trafford club’s shirt sponsor since 2009, but will be replaced by General Motors-owned car brand Chevrolet from 2014 as part of a record £365m, seven-year deal.
Aon has sponsored United since 2010
In an effort to retain links with United and its growing fanbase across Asia, the new deal will involve the renaming of the club’s training facilities at Carrington to the Aon Training Complex. Aon will also replace DHL as the training kit sponsor.
Phil Clement, global chief marketing and communications officer at Aon, said: “The first phase of our relationship brought Aon an explosion in brand awareness.
“This phase of our partnership is a more holistic approach where we can use our expertise and create a global dialogue and knowledge share around the fields of talent, healthcare, risk, retirement, and data and analytics to help deliver great performance and great results.”
The company will also become presenting partner for all United’s pre-season tours over the coming eight seasons, including this year’s trips to Bangkok, Sydney, Yokohama, Osaka and Hong Kong.
