Durham-based Footy.com, the price comparison website for football merchandise and sportswear, has secured a £1.625m funding boost from VC firm Northstar Ventures.
Launched in 2015, Footy.com finds the best pricing for trainers, football boots, football kits and sports clothing.
It will use the cash to increase brand awareness, bolster its workforce and invest in its online technology.
CEO Paul Lucherini, former Commercial Director at J2 Global, said: “We believe we’re the only company globally comparing prices across the football world and the technology we have built is robust and innovative. We’ve got a great opportunity to grow a North East based business into something that millions of people will benefit from.
“The new funding we have acquired will help us reach the millions of football fans around the country, and the world.”
Northstar said it had been “impressed by the team and the vision” at Footy.com.
The company is on course to achieve a £1m revenue run rate in the next 12 months and expects this to grow to £5m within the next three years.
Lucherini added: “We’ll improve our technology even further and with our vision of making football affordable for everyone we really feel we can become a household name across the country. The next stage of the journey is going to be an exciting one.
“After the significant impact of Covid-19, we think there will be even more demand online in the short term for people to find the best pricing for products, and long term there will be no shortage of people looking for trainers and football boots as we all get back to regular life.”
Pictured: CEO Paul Lucherini with Colin Bridgford, CEO of the Manchester FA
